Industry Analysis Vittarth

Indian Toy Industry

Recently, our Prime Minister emphasized on the strengthening of the Indian toy industry in his Mann Ki Baat program, giving a clear indication to break the monopoly of Chinese industries in the domestic toy market. The toy market size in India was worth over US $1.75 Billion in 2019, as per the latest market report from IMARC, however globally India accounts for just 0.5 per cent of the international toy market.
Due to the nature of the market, the toy industry in India has faced a disproportionate hit because of the Covid-19 outbreak. Nevertheless there is immense scope for toy manufacturers and retailers in India, especially after the recent government initiatives.
Here we present our analysis of the Indian Toy Industry, in order to gain deep insights on the current situation of the Indian Toy market.
#nibmpune#vittarth#industryanalysis#toyindustry#aatmanirbharbharat

Credits: Antarip ChatterjeeShreya Palecha

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