Industry Analysis Vittarth

Digital Advertisement Industry

#Industrial Analysis

The digital advertising industry across India had a market size of around 160 billion INR in FY 2019 and is projected to go up to around 539 billion by FY 2024, indicating a big growth in the industry segment. Despite the initial setbacks during the lockdown, digital eventually became a dominant medium as marketers pivoted their monies from OOH, print and event marketing to virtual platforms.
India is now at the cusp of a massive revolution with digital making inroads and brands looking to go beyond urban markets.
Do give it a read to know about the trends and development in the digital advertising industry and how 2020 has disrupted the digital ecosystem.

#nibmpune #vittarth #industryanalysis #fishingindustry

Credits – Yashvi Gupta & Abhijeet kumar

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