Covid-19 has completely reshaped the way we eat, study, shop, work, and travel. It has shattered our social and economic life. The insurmountable impact of Covid is estimated to be long lasting. Many of the transformational changes in consumer behavior are here to stay and therefore making it necessary for businesses to understand this shift and mould themselves accordingly.
Konsult – The Consulting Club of NIBM brings to you its own analysis on KPMG’s “Five My” Framework to understand the impact of the pandemic on the #consumermarket and how can FMCGs redesign their strategy to build their brands for the future.