Konsult – The Consulting Club of NIBM brings to you a case analysis of Reliance JioMart. Reliance Industries Limited is an Indian multinational conglomerate corporation based in Mumbai. It has 6 business units, two among them being retail and telecommunication. In December 2019 Reliance Retail and Jio Platform joint ventured into the eCommerce industry by introducing Reliance JioMart. When in March 2020, the entire nation was locked down by the government to contain the pandemic. People struggled to get groceries delivered at their doorsteps. That’s when Reliance entered with the idea of expanding JioMart into 200 cities across India.
In this case, we will take you through the external and internal environment analysis of JioMart followed by the road ahead in the industry.
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