The FMCG sector is the 4th largest sector of the Indian Economy. Favorable demand drivers such as rising income, growing urbanization, among others have encouraged major and diverse investments in the FMCG Industry. The consumption habits have resulted in an attitudinal shift in the market. The sector witnessed a heavy FDI inflow of US $16.28 billion from April 2000 to March 2020.
In this Analysis of the FMCG industry, we dig deeper to understand the key growth drivers, the government initiatives, the impact of Covid, and future opportunities available for the Industry.